Specta, a Jaipur-based luxury brand specialising in engineered quartz surfaces, ropes in fashion designer Masaba Gupta for its powerful campaign, ‘Stories Cast in Stone’.
From facing early doubts about her unconventional style to rising to unprecedented heights of success and fame as a fashion designer, Masaba Gupta’s journey is a powerful testament to her resilience and unwavering faith in her creativity. In a candid video for Specta’s campaign, Masaba recounts the moment she discovered her calling at the mere age of 14. She reveals how despite being passionate about her craft, she struggled to scale her passion into a business. It was only when she embraced her raw imagination and bold choices that she came of age and established her unique identity in the realm of fashion. Masaba’s transformation into a fearless style icon and entrepreneur has etched her legacy in the archives of the fashion world, thereby “casting her story in stone”.
