Sustainable building materials are becoming a business imperative in India as buyers demand greener homes and green building certifications increase scrutiny of materials.
For years, sustainability in the Indian construction & building materials industry was an enhancement, differentiator, or added value proposition to go along with a premium housing product. This approach is no longer viable; the buyer is already demanding sustainability as a baseline, and companies that do not offer these benefits are being left behind in a competitive market landscape.
