Specta Quartz Surfaces, India’s luxury quartz surface brand by ARL Group, has unveiled the latest chapter of its ‘Stories Cast in Stone’ campaign featuring internationally acclaimed chef and MasterChef Vikas Khanna. The campaign introduces Specta’s Krest Collection while drawing a connection between Khanna’s journey in taking Indian cuisine to global audiences and the brand’s focus on innovation in engineered quartz.
The film traces Khanna’s journey from failing his fifth grade exams to becoming one of the recognised Indian chefs on the global culinary stage. His story is positioned around perseverance, craft and ambition, reflecting the central theme of ‘Stories Cast in Stone’, which celebrates individuals who have established themselves as representatives of their respective industries and art forms.
