Jaipur-based ARL Group, known for its Specta Quartz Surfaces brand, has spent 30 years in the utility building material industry. After years of focusing on functional products, the company decided to diversify into the luxury segment, expanding its portfolio to cater to high-end customers seeking premium building materials.
The Group explored new opportunities for diversification and discovered engineered quartz stones at exhibitions. Intrigued, they began a comprehensive study of the product and conducted global market research to understand its potential and trends. This helped them in evaluating the demand, competition, and potential applications of engineered quartz stones in the luxury segment, says Ankit Jain, Founder of Specta Quartz Surfaces, a luxury brand specialising in engineered quartz surfaces.
