The ad film, released across digital platforms and cinema halls, highlights the use of pastel colours in modern spaces. It focuses on how these softer shades contribute to design, presenting them as a key element in shaping interiors. The film aligns with the collection’s theme of simplicity and elegance.
Commenting on the launch, Ankit Jain, founder of Specta Quartz Surfaces, said, “At Specta, we strongly believe in the power of continuous innovation to deliver bespoke products that add new depth to the world of interior design. With ‘Pastel Poise’, we are proud to be the first brand in India to introduce pastel shades in the stone surface industry. This collection challenges the conventional popularity of bold-coloured and monochromatic surfaces, proving that subtle can be just as striking. We chose the name to reflect this ideology—these are stones to make your home elegant and make your bearing graceful, in a word, they add poise to your personality.”
