Indian engineered quartz surface brand Specta has released a new advertising campaign featuring interior designer Gauri Khan. The campaign raises questions about hygiene in Indian kitchens, contrasting visual appeal with safety concerns.
The campaign highlights findings from a Hygiene Council study, which suggest that kitchen surfaces in India are less hygienic than bathrooms. Gauri Khan presents this dilemma by saying, “The designer in me prefers beauty; the mother in me prefers safety.” The statement captures the focus of the film — the need to consider hygiene alongside design.
