A new wave of affluence and aspiration is transforming India’s tier-2 and tier-3 cities, reshaping not just real estate but also interior design and material preferences. Luxury surfaces, once confined to metropolitan homes in Mumbai, Delhi and Bengaluru, are now finding a strong foothold in emerging markets like Bhubaneswar, Kanpur, Indore, Karnal, Pune, Nagpur and Ayodhya, among many others. As premium real estate projects expand across these cities, the demand for high-end materials such as engineered quartz is growing in tandem, redefining interior aesthetics and functional sophistication.
